Overview
Site performance at a glance for Mis Centavos Academy
Facebook = Highest Quality
93.33% engagement rate from Facebook referrals — best traffic source despite low volume (15 views).
72.9% Traffic Unattributed
Direct/(none) dominates. Without UTM parameters on campaigns, you can't measure what's driving visits.
Bounce Rate Above 65%
Two-thirds of visitors leave without engaging. Homepage clarity, page speed, and content relevance need attention.
Traffic Sources
Where visitors come from and how they engage
| # | Source / Medium | Views | Users | Sessions | Engaged | Eng. Rate | Bounce | Revenue |
|---|---|---|---|---|---|---|---|---|
| 1 | (direct) / (none) | 922 | 225 | 399 | 126 | 31.58% | 68.42% | $99.00 |
| 2 | google / organic | 288 | 23 | 73 | 23 | 31.51% | 68.49% | — |
| 3 | app.kajabi.com / referral | 28 | 4 | 17 | 5 | 29.41% | 70.59% | — |
| 4 | facebook.com / referral | 15 | 15 | 15 | 14 | 93.33% | 6.67% | — |
| 5 | bing / organic | 10 | 1 | 3 | 0 | 0% | 100% | — |
Landing Pages
Which pages visitors land on and how they perform
| # | Page | Views | Users | Eng. Rate | Bounce | Events |
|---|---|---|---|---|---|---|
| 1 | / (Homepage) | 404 | 61 | 49.53% | 50.47% | 1,150 |
| 2 | /library | 133 | 17 | 42.86% | 57.14% | 338 |
| 3 | /login | 89 | 31 | 50% | 50% | 301 |
| 4 | /events/ | 72 | 19 | 25% | 75% | 176 |
| 5 | /products/…acc6e | 55 | 4 | 50% | 50% | 166 |
| 6 | /offers/…/checkout | 53 | 23 | 40.63% | 59.38% | 153 |
| 7 | /contact-us/ | 51 | 4 | 0% | 100% | 134 |
| 8 | /corporate-tax-learning-path/ | 39 | 6 | 33.33% | 66.67% | 89 |
| 9 | /understanding-other-taxes… | 32 | 3 | 66.67% | 33.33% | 81 |
| 10 | /mis-centavos-academy-membership/ | 26 | 11 | 33.33% | 66.67% | 88 |
/contact-us/ → 100% Bounce
51 views, zero engagement. Needs a form, WhatsApp link, or redirect.
/events/ → 75% Bounce
Add Mesa Redonda dates and session previews to keep visitors.
Tax Content Performs Best
"Understanding other taxes" has 66.67% engagement — educational content resonates.
Audience
Device, browser, location, and language breakdown
| Device | Views | Users | Eng. Rate | Bounce | Revenue |
|---|---|---|---|---|---|
| Desktop | 1,127 | 226 | 31.28% | 68.72% | — |
| Mobile | 115 | 41 | 47.06% | 52.94% | $99.00 |
| Tablet | 23 | 4 | 0% | 100% | — |
Mobile Converts Better
47% engagement + the only revenue. Optimize mobile checkout flow.
LA is Your Top City
443 views, 40.27% engagement. Consider geo-targeted campaigns.
Spanish Traffic = Near Zero
Only 2 Spanish-language views. Huge untapped opportunity for bilingual content.
Ecommerce
Product views, funnel performance, and revenue
| # | Product | Viewed | Added | Purchased | Revenue |
|---|---|---|---|---|---|
| 1 | Form 1120S Tax Prep Checklist | 3 | 0 | 0 | — |
| 2 | BOI Ebook | 1 | 0 | 0 | — |
| 3 | Conciliación de Nómina 101 | 1 | 0 | 0 | — |
| 4 | Form 1065 Tax Prep Checklist | 1 | 0 | 0 | — |
| 5 | Form 1120 Tax Prep Checklist | 1 | 0 | 0 | — |
| 6 | Payroll Reconciliation 101 | 1 | 0 | 0 | — |
| 7 | Tax Forms Boot Camp | 1 | 0 | 0 | — |
| 8 | Socios VIP 2026 | 0 | 0 | 1 | $99.00 |
Funnel Leak: 0 Add-to-Cart
9 views, zero add-to-carts. Product pages need stronger CTAs and social proof.
23 Users Hit Checkout Directly
High-intent visitors from external links — nurture this audience.
Insights & Action Plan
Data-driven recommendations for Mis Centavos Academy
High Bounce Rate (66.93%)
Fix homepage clarity, page speed, and content relevance first.
Ecommerce Funnel Broken
Zero add-to-carts. Redesign product pages with testimonials and CTAs.
Attribution Gap
72.9% unattributed traffic. UTM parameters on all campaigns essential.
Facebook = Gold Mine
93% engagement proves social drives quality traffic. Scale this channel.
Mobile Revenue Signal
Only purchase from mobile. Prioritize mobile checkout optimization.
Spanish Audience Untapped
Only 2 Spanish views. Launch Spanish SEO and social campaigns.
- 1Add UTM parameters to every link in emails, WhatsApp, and social posts to reveal which campaigns drive traffic.
- 2Redesign product pages with testimonials, clear pricing, and a prominent "Join Socios VIP" CTA above the fold.
- 3Fix /contact-us/ — 100% bounce rate. Add a form, WhatsApp widget, or redirect.
- 4Optimize /events/ — 75% bounce. Add Mesa Redonda dates, previews, and testimonials.
- 5Scale Facebook traffic — 93% engagement. Even small ad spend could yield outsized results.
- 6Launch Spanish SEO content — target "preparación de impuestos corporativos" and similar keywords.
- 7Improve mobile checkout — your only conversion came from mobile. Make Kajabi checkout fast and simple.
- 8Redesign homepage — 32% of all views. Add Anita's intro video and one strong CTA.
- 9Publish more educational content — tax pages show 66.67% engagement. This builds trust.
- 10Connect Google Search Console — understand which keywords drive your 288 organic views.